SUSTAINABILITY IS A CONTINUOUS JOURNEY OF GROWTH AND IMPROVEMENT IN THE FASHION INDUSTRY. WE ARE COMMITTED TO ADVANCING MORE SUSTAINABLE BRIDAL WEAR AND ARE DEDICATED TO CREATING HIGH-QUALITY PRODUCTS THAT COMBINE STYLE WITH SUSTAINABILITY.
We are continually striving to adopt better and more sustainable practices while also operating as a conscious brand. We aim to be as transparent as possible and are committed to improving the transparency of our supply chain.
Here are some of the steps we have taken to ensure better practices:
We are dedicated to combating the 'wear once' culture in bridal wear. We encourage our customers to remain resolute in their commitment to their individual style from every aspect and to shop with consideration. By choosing designs to love for many years to come, you may give your wedding attire a new and other purpose beyond the wedding. Our designs are celebrated for their versatility and are intended to be worn again.
MADE TO ORDER
All of our jewelry and hair accessories are made-to-order. Our approach is to create only what is necessary to prevent overproduction, minimize waste, and avoid unsold inventory. Our made-to-order model also allows us to be more efficient with our materials. We order materials only when needed. We take time to make sure each piece is crafted with care as well as use precise measurements and cuts to reduce material waste.
WE UTILIZE RECYCLED AND REPURPOSED MATERIALS WHENEVER POSSIBLE
We are actively seeking out and experimenting with more sustainable materials and responsible production methods to help lead the way. We put a lot of time, effort, and love into sourcing upcycled, leftover, and dead stock materials to reduce the environmental impact. We use upcycled and repurposed materials such as leftover fabric from wedding gowns, vintage faux pearls, beads, and crystals, as well as deadstock fabrics. We are constantly challenging our creative way of thinking to come up with new ideas and ways to transform these materials into beautiful and unique designs for you.
Here are a couple of creative ways we have used upcycled materials to create beautiful designs:
Clarissa Headband: The fabric used in this design is a leftover fabric from Laura Hyvi Bridal wedding gowns. The fabric is processed to make it look featherlike so that it creates soft and beautiful details.
Mirana set from our LovexLaila Collection: Handmade earring and choker set, delicately crafted using vintage French lace from the 1970s.
Currently we use materials such as: Freshwater pearls, Imitation glass pearls, sterling silver, gold-filled brass, silk, glass beads and also upcycled, repurposed, vintage, and dead stock materials as much as possible.
We aim to create durable designs for our customers. That's why we have chosen to use gold-filled brass in most of our gold designs. It allows us to create beautiful, high-quality, yet affordable pieces. By choosing gold-fill instead of gold-plating, we want to extend the life cycle of our jewelry.
We source most of our gold-filled metal parts from the USA as they have the most experience and knowledge in sustainably produced gold-filled materials. Most of the gold-filled and silver metal parts come from an RJC certified manufacturer. A very small part of our gold-filled parts comes from China, from a carefully selected manufacturer whose ethical values and quality requirements meet ours.
The following are some of the key sources we use to obtain materials:
Gold Fill and Silver, USA
Freshwater pearls, Jiangsu Province, China
Glass Imitation Pearls, Czech Republic
Glass Beads, Japan
As a young and small company, we have not had the resources to improve our sourcing processes for some of the jewelry parts to the standard we would like yet. We are actively seeking new partnerships and suppliers that align with our values and have a commitment to responsible sourcing.
All our jewelry boxes, shipping boxes, as well as the silk paper used in the shipping boxes, are made of FSC-certified materials in Europe. The FSC® mark guarantees that all wood-based materials used in the production of the product have been obtained from responsibly managed FSC® forests.
Sustainability is an ongoing journey in the fashion industry and there is still lot to be done.
WE ARE CONTINUOUSLY WORKING TOWARDS IMPROVING OUR PRACTICES. WE VALUE OUR CUSTOMERS AND APPRECIATE YOUR UNDERSTANDING AND SUPPORT AS WE CONTINUE TO GROW AND IMPROVE AS A COMPANY. WE HOPE TO CONTRIBUTE TO A MORE SUSTAINABLE AND EQUITABLE FUTURE.