Our mission

IS TO CHANGE ATTITUDES AND CHALLENGE THE NORMS OF TRADITIONAL BRIDAL FASHION.

We are dedicated to combating the 'wear once' culture in bridal wear. We want you to approach bridal wear with an open mind and think of it as your style on a very special day.

OUR DESIGNS ARE CELEBRATED FOR THEIR VERSATILITY AND INTENDED TO BE WORN AGAIN

Fashion is a form of self-expression, a way to tell who you are and how you feel to the world. We encourage you to create a wedding look that will embody your personal style from every aspect. By creating a thoughtfully curated bridal look that truly reflects 'you,' allows you to make your bridal wear a part of your wardrobe and give your wedding attire a new purpose beyond the wedding.

We're on a mission

TO ADVANCE SUSTAINABLE BRIDAL WEAR

Sustainability is a continuous journey of growth and improvement in the fashion industry. We are dedicated to crafting high-quality products that combine style with sustainability, achieving durability and utilizing recycled materials whenever possible. Our approach is to create only what is necessary to prevent overproduction, minimize waste and avoid unsold inventory.

We are continually striving to adopt better and more sustainable practices while also operating as a conscious brand. We aim to be as transparent as possible and are committed to improving the transparency of our supply chain.